Apple iOS 14 Update Tutorial
Everything you need to know about the iOS 14 Update
Getting Your Domain Verified
Setting up a Business Manager
Domain Verification, Two-Factor Authentication & Adding a Backup Admin
IMPORTANT NOTE: All pages where a conversion takes place have to be a page on a domain you own and you have verified. It’s not enough to just verify the domain you are sending traffic to (i.e. your registration/sales page). For example, if you’re running ads to a webinar, the page people see AFTER they register, MUST ALSO be a page on a domain you own and verified inside of Facebook, in addition to the registration page itself. This means if you’re running ads to an SLO offer, where multiple conversions take place, i.e. SLO sale, OTO sale, those pages where the conversion happens, must also be on a domain you have verified. In essence, ANY PAGE where a conversion takes place, must be on a domain you own and have verified inside of Facebook.
Aggregated Event Measurement
Regarding AEM: If you’re running traffic to a new domain that you haven’t run traffic to before (or haven’t for an extended period of time), your conversion event might not show up inside the Aggregated Event Measurement tool until you start running traffic to that domain, and that conversion is triggered several times. If you DO NOT see your conversion event listed in AEM, check back again after you’ve been running ads for a few days to this new domain, and the event should show up in there. Sometimes it can take up to 72 hours.
Resources Mentioned in this Training
Jennifer Grayeb's UTM Courses on Facebook Conversion and Attribution
Tag Your Traffic
Learn the basics of UTM codes, what they are, and how to create a UTM tracking link so you can properly tag all of your Facebook ads.
Facebook Ad Dashboard
This is a super simple tool that allows you to have a clear visual of how your Facebook ads are performing broken down by campaign, ad set, and ad name.
With this tool you will be able to follow your ads all the way down to the SALE, LEAD or REGISTRATION to see exactly which ads your conversions are coming from.
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